Genre Chat – Joyce Glass – Non-Fiction Book Coaching

Genre Chat – Joyce Glass – Non-Fiction Book Coaching

Joyce Glass is a writer, speaker, writing coach and lover of most things chocolate! Her desire is to encourage you to write your book and share your expertise with the world. She loves to teach the power of story in nonfiction, and has a passion to see you connect with your clients and customers.

She has self-published two books while helping others create their nonfiction book. Weekly she shares writing tips on her podcast The Write Hour – Nonfiction Tips From The Write Coach.

The best part of being a writing coach is watching her clients create their own masterpiece, and seeing their joy when they share it with the world.

You can connect with Joyce through social media and on her website

Show Notes

How did you become a book coach?

It took me four years to write my first book, and that’s what lead me to coaching. I tried this, and tried that, and worked really hard, but I didn’t make a whole lot of progress. Finally, when I got a system down, that’s when it helped me. It also encompasses my love for teaching, because I love to teach people concepts that they aren’t sure about or don’t know, and then watch them grow. It’s so much fun for me. It’s the blend of all of my gifts in the perfect way.

What are lessons you’ve learned as a writing coach?

I, now that I edit so much, am much more conscientious when I’m writing, and I’ve got to turn that editor off sometimes. But, it’s also helped me make my writing stronger.

What does a coaching session look like?

With each client, I always start them with getting their content organized. We have a lot of fun. I get to know them. We work hard, and I take them through the steps. And then after they get their clarity and they get their outline done, then I take them on the journey of actually writing. Essentially, when you’re working with me you’re getting coaching and editing all at the same time.

Explain the coach/client relationship. 

You need the mindset that this is like a business. You need to have that kind of seriousness. If you didn’t show up for work every day, you wouldn’t get paid and you’d eventually get fired. Essentially, the relationship is that if you want to get the book done, then you need to make the commitment to do it. I want that kind of client, who is ready to get it done.

How do you know when you’re ready to hire a writing coach?

I’d say even if you’re at the beginning stages you can use a writing coach. But, you’ve got to be ready to be serious about it, because it is a commitment. If you’re not ready to get serious – if you know you want to do this, but you’re not quite there yet – just keep writing. The main thing is get the content out there, and then we can make it beautiful later.

Do you have any advice for writers who are considering becoming a book coach?

Take baby steps. Get one or two clients. Don’t try to get five at one time. Get a process. I learned how to create a system to take them through. Figure out a process that works for you, and a style that works for you. And know the kind of client that you want, the kind of book that you want.

What is your four step process to the “Best Book Ever?”

(This is the process in a general since. A complete course in the process can be found for free at

1. Know your general, overarching topic
2. Break that down into your specific topic
3. Know the desired outcome. What do you want the reader to think, know or do after reading the book.
4. How can they achieve this outcome?

What is one piece of advice you would like to give to a new writer?

Give yourself permission to free-write, to get your ideas out. Then you can go back and get that organized.