According to who you ask Twitter is dead. In a surprising move, South African-born American entrepreneur Elon Musk proposed to buy out Twitter after previously acquiring 9.1% of the company’s stock for $2 billion on April 14th, 2022. With all the controversy surrounding the Twitter buyout Bethany Jett and Cyle Young answer, the question of whether is Twitter dead for the writing world?
Twitter is a versatile platform that can be used for many things, from finding new clients and growing your audience to becoming an even better writer. In previous articles, we’ve discussed How to Find Content to Share on Social Media and Tips for TikTok. Now without getting into things or stepping on toes, Twitter has seemed to suffer recently from people thinking that if they don’t agree with what is being said that they are wrong. This has sent shockwaves throughout the Twitter community and as a result, we’ve seen some users completely stop using the platform.
Is Twitter Dead?
That being said, we would like to explain some of the changes that may be coming to Twitter and why you should still be on the platform as a writer. First, Twitter has been a very viable platform for the writing world and is going to come back into relevance. With it being huge in the Writing and Entertainment world, you have to go where your audience is.
This is basic marketing.
You’re not gonna try to promote your book at an NHRA event and expect to get results (unless the book is geared for high-powered cars, but we digress on that for now).
Next up are the changes that Elon Musk spoke about implementing on the platform. The biggest takeaway that you should know about this is the open-source algorithm information. Without getting nerdy, the algorithm is what drives your content. Miss the algorithm and your content hits a small group of people. Nail the algorithm and your content can go viral in hours.
But what does this mean?
Platforms do not really share what can trigger the algorithm. Savy people will often figure these algorithms out over time. Now if you know exactly what you need to do to trigger the algorithm it’s huge. Your strategies can be tailored specifically to your needs as a writer. Now for the best part, hitting that algorithm will rapidly grow your platform. Putting that into numbers for a visualization would you rather have 10% of your current audience buy your books or 5% of a million followers buy your books.
Hear us Out:
Part of this podcast episode is all about Twitter, and the second half is about diversifying your writing income. Enjoy!
Bethany and Cyle go into this in greater detail on the Serious Writer Podcast and we urge you to tune in to hear what they have to say. As the famous quote goes “Knowing is Half the Battle”, if you are not competitive on Twitter you are only hurting yourself. Spend the time learning and following what is going on with Twitter to stay ahead of the game, because it’s not just about having a great book you have to get it into the hands of the right people.
Everything you learned in school and know about writing is wrong. Adverbs are bad verbs. The writing world is different than the educational writing world.
Learning to write well is like learning a new language. There are many rules and guidelines that schools teach you, but in reality there’s no right or wrong way of doing things when it comes down just writing creatively for your own personal satisfaction – at least not until we get into the nitty-gritties: adverbs versus verbs; passive voice over active suddenly becomes important (hint hint); how long should sentences be? What kind?? Umm.. anyways
In Episode 7 of the Serious Writer Podcast Bethany Jett and Cyle Young discuss why everything you know about writing is wrong and what you can do to change it:
Go to a writers conference. Now.
Read in your genre and subgenre. Learn the style of that genre.
Get the resources you need from the beginning. (Emotions thesaurus & Story Trumps Structure)
TIP: The 1st book might not be published.
You can practice into publish later.
Fear: I won’t have another story after this one.
Tip: Learn the rules first before you break them.
Modern story is based on 3-act structure. Act 1 is short. Act 2 is rising action over the middle and it’s longer; character development. Climax. Act 3 is descending action.
Fantasy: Hero’s Journey of the 3-Act Structure.
04. Know how to structure a story.
05. Set a regular writing time period or a daily word count. Earnest Hemingway – writes 500 words a day. Stephen King writes 2000 words a day. Jack London – 1500. Mark Twain – 1400. Michael Crighton – 10,000 words – Jurassic Park. Suggestion – start lower until you’re consistent.
06. Just write and don’t edit.
07. Write in scene, not sequence. The Tik Tok guide to writing a book.
If you’re struggling to figure how to find content out or what kind of material your audience is consuming and engaging with, find a “mentor influencer,” that is, someone who’s killing it in your field.
Check out their website and look for these things:
Keywords. Look at blog post titles and opt-ins.
Giveaways. What are they giving away as a free opt-in for their newsletter?
Social Media. What platforms are they the most active on?
You’re not looking for content to copy, but instead, you’re looking for the formula or outline. The goal is to research the topics and method that your competition is sharing and how their audience is responding to them.
To be clear, do not steal other people’s work! The purpose of this research is to look for keywords and common topics. Add your unique experience, insights, and voice to the discussion. No plagiarism allowed!
As an example, Bethany Jett l-o-v-e-s planners. So if she’s going to create a blog post or giveaway for her audience, she might scope out some of the bigger players in the planner space.
During that research, she would find that people are asking questions about the different types of planner layouts to use when getting started. Therefore, a smart blog post for her would be How to Choose Your Best Planner Layout, along with a downloadable PDF handout to collect emails.
Then, Bethany can share a post on her social media platforms about different planner layouts. And if she was intent on getting the most from her marketing efforts, she would film a video to put on YouTube.
Basically, you don’t need to recreate the wheel. If the movers and shakers in your genre are sharing Monday Motivation tips on Tik Tok, by golly, you might want to start doing that, too!
At Serious Writer, we want you to work smarter, not harder. We want you to save time and get a high return on your investment.
Find the winners. Determine the formula. Go create!
“The ones that work the hardest and hustle the most get the book deals.” – Cyle Young
“If someone tells you that you need platform, they’re just eliminating their competition.” — Bethany Jett
“…net of minutia…” – Cyle Young
“You don’t get a pass for being new.” — Bethany Jett
“An erratic writing life produces erratic results. A consistent writing life produces consistent results.” — Cyle Young
LINK: Bethany quoted Seth Godin as building the platform “three years” ago. Here’s the actual quote we need to share: “The best time to start that was seven years ago. The second best time is right now. So start!” – Seth Godin Reference link: https://writetodone.com/seth-godin-part-2/